--- title: "Growing your mobile game" content_type: course url: "https://learn.unity.com/course/growing-your-mobile-game?language=en" language: en difficulty: beginner duration_minutes: 325 unity_version: - "2018.4" supported_unity_versions: - name: "2018.4" url: "https://learn.unity.com/course/growing-your-mobile-game.md?language=en&version=2018.4" - name: "2018.3" url: "https://learn.unity.com/course/growing-your-mobile-game.md?language=en&version=2018.3" available_languages: - name: "en" url: "https://learn.unity.com/course/growing-your-mobile-game.md?language=en" - name: "es" url: "https://learn.unity.com/course/como-expandir-tu-juego-movil.md?language=es" - name: "ja" url: "https://learn.unity.com/course/growing-your-mobile-game-jp.md?language=ja" last_updated: "2026-08-04T14:20:42.000Z" --- # Growing your mobile game This course is an engine-agnostic introduction to monetizing your free-to-play mobile game. You don't need any previous experience of monetization or user acquisition to complete this course. As you complete the course, you'll: - Explore the fundamentals of monetization and user acquisition - Identify the key components of an effective monetization and user acquisition strategy - Review real-world case studies and reflect on your own circumstances and experience - Identify next steps in your monetization journey You'll also have the opportunity to learn from the insights of Unity monetization experts throughout the course. ## Materials - [Monetization and UA Strategy Checklist.pdf]() - [Monetization Course Glossary.pdf]() - [Qualitative Monetization Research - Sample Interview Questionnaire.pdf]() ## Contents ### [Welcome to the course](https://learn.unity.com/course/growing-your-mobile-game/unit/about-this-course?language=en&version=2018.4) In this project, you will learn about the scope of the course and the fundamentals of monetization and user acquisition. - [About this course](https://learn.unity.com/course/growing-your-mobile-game/unit/about-this-course/tutorial/about-this-course?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/about-this-course/tutorial/about-this-course.md?language=en&version=2018.4)) — Get oriented to the monetization course structure, experts, quizzes, and downloadable resources so you can navigate the learning path. - [Monetization and User Acquisition foundations](https://learn.unity.com/course/growing-your-mobile-game/unit/about-this-course/tutorial/monetization-and-user-acquisition-foundations?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/about-this-course/tutorial/monetization-and-user-acquisition-foundations.md?language=en&version=2018.4)) — Explore core monetization concepts, your role in the ad ecosystem, and whether to continue to the full course. ### [Monetizing your game](https://learn.unity.com/course/growing-your-mobile-game/unit/monetization?language=en&version=2018.4) In this project, you will explore the how to identify the impact of monetization on player experience and various types of monetization you can consider for your game. You will also compare different types of revenue options, examine various monetization solution providers and consider how to select them. - [Deeper Dive into Monetization](https://learn.unity.com/course/growing-your-mobile-game/unit/monetization/tutorial/deeper-dive-into-monetization?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/monetization/tutorial/deeper-dive-into-monetization.md?language=en&version=2018.4)) — Explore monetization types, their impact on player experience, and a Castle Fusion case study to plan your game’s revenue strategy. - [Free-to-play revenue tactics](https://learn.unity.com/course/growing-your-mobile-game/unit/monetization/tutorial/free-to-play-revenue-tactics?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/monetization/tutorial/free-to-play-revenue-tactics.md?language=en&version=2018.4)) — Compare ads and IAP types, learn to balance them in free-to-play games, and measure monetization impact on retention. - [Monetization solution providers](https://learn.unity.com/course/growing-your-mobile-game/unit/monetization/tutorial/monetization-solution-providers?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/monetization/tutorial/monetization-solution-providers.md?language=en&version=2018.4)) — Explore key third-party monetization partners and learn how to evaluate IAP plugins, ad networks, mediators, and analytics tools for your game. ### [Acquiring your users](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition?language=en&version=2018.4) In this project, you will explore user acquisition pricing models, organic and paid marketing channels, and how to create and implement a performance-driven paid UA. - [Deeper Dive into User Acquisition](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/deeper-dive-into-user-acquisition?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/deeper-dive-into-user-acquisition.md?language=en&version=2018.4)) — Discover key user acquisition types, marketing channels, and metrics to choose the right mix for your growth strategy. - [Organic Marketing Channels](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/organic-marketing-channels?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/organic-marketing-channels.md?language=en&version=2018.4)) — Learn to grow your app with organic marketing, from optimizing app stores to building audiences and using content marketing. - [Paid Marketing Channels](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/paid-marketing-channels?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/paid-marketing-channels.md?language=en&version=2018.4)) — Examine paid user acquisition types, the ad ecosystem, and key factors for choosing ad networks and measurement partners. - [Implementing performance-driven paid user acquisition](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/implementing-performance-driven-paid-user-acquisition?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/tutorial/implementing-performance-driven-paid-user-acquisition.md?language=en&version=2018.4)) — Plan and run an in-app paid user acquisition campaign, from setting goals and budgets to targeting, metrics, and a final quiz. - [Test your user acquisition knowledge! ](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/quiz/test-your-user-acquisition-knowledge?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/user-acquisition/quiz/test-your-user-acquisition-knowledge.md?language=en&version=2018.4)) — Test how well you understand core concepts and strategies in user acquisition. Materials: - [Monetization Glossary.pdf]() ### [Strategizing for success](https://learn.unity.com/course/growing-your-mobile-game/unit/strategy?language=en&version=2018.4) In this project, you will explore different ways to test, implement and iterate your strategy, how to track your success, and how to maximize your monetization and user acquisition opportunities. You will also have the opportunity to take a quiz to test and apply your Monetization knowledge. - [Creating your strategy](https://learn.unity.com/course/growing-your-mobile-game/unit/strategy/tutorial/creating-a-monetization-strategy?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/strategy/tutorial/creating-a-monetization-strategy.md?language=en&version=2018.4)) — Plan, test, implement, and refine a monetization strategy, including when to choose interstitials over rewarded ads. - [Refining and consolidating your strategy](https://learn.unity.com/course/growing-your-mobile-game/unit/strategy/tutorial/refining-and-consolidating-your-strategy?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/strategy/tutorial/refining-and-consolidating-your-strategy.md?language=en&version=2018.4)) — Deepen your monetization strategy by analyzing data, designing a research questionnaire, studying a case, and completing a quiz. - [Test your monetization knowledge!](https://learn.unity.com/course/growing-your-mobile-game/unit/strategy/quiz/test-your-monetization-knowledge?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/unit/strategy/quiz/test-your-monetization-knowledge.md?language=en&version=2018.4)) — Check and reinforce your understanding of game monetization concepts in this quiz. Materials: - [Monetization Glossary.pdf]() ### [Next steps](https://learn.unity.com/course/growing-your-mobile-game/tutorial/next-steps-1?language=en&version=2018.4) ([md](https://learn.unity.com/course/growing-your-mobile-game/tutorial/next-steps-1.md?language=en&version=2018.4)) Review course takeaways on monetization and user acquisition, define next learning goals, and explore resources to grow your game.