---
title: "Test your user acquisition knowledge! "
content_type: quiz
url: "https://learn.unity.com/quiz/test-your-user-acquisition-knowledge?language=en"
language: en
difficulty: beginner
duration_minutes: 15
question_count: 8
correct_answers_to_pass: 6
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last_updated: "2026-08-04T14:25:15.000Z"
---

# Test your user acquisition knowledge! 

Test how well you understand core concepts and strategies in user acquisition.

In this quiz you will be tested on your user acquisition knowledge.

## Question 1

 You’re ready to spend money to acquire users, what should you do to get started?

_Select only one_

- Choose your marketing channels and set a strategy that you won’t make any changes to
- Choose your marketing channels, set KPIs, and start analyzing performance so you can make the right optimizations and adjustments.
- Use as many marketing channels as you can so you can get your message out there

## Question 2

What is a good best practice when making ad creative?

_Select only one_

- Perfect your message and use the same creative across all channels
- Change your creative every day so users don’t get fatigued
- When you have a concept, try to come up with different variations of that same concept

## Question 3

There are so many metrics that you need to track to measure performance marketing. What are some of the key metrics to focus on?

_Select only one_

- Understanding your pay-back period and monitoring return on ad spend, as this will help ensure you are getting the right return for your UA efforts
- Every metric is equally important, there are no metrics that should be ignored
- You should monitor your budget to understand how much money you have to work with

## Question 4

Which of the following is a user touchpoint that is it important to optimize?

_Select only one_

- The studio’s website
- The app store listing
- The studio’s blog

## Question 5

Between organic and paid marketing channels, how should you choose what to utilize?

_Select only one_

- You only need organic efforts. Once your game goes viral, the users will come to you
- You should only focus on paid marketing. That is what you can control to grow your user base
- A combination of organic and paid efforts should be incorporated into your strategy.

## Question 6

I know I want to use in app ads, yet there are so many partners to choose from. How can I narrow down where to start?

_Select only one_

- Evaluate reach, type of apps in the platform, and campaign set-up and managementm capabilities such as ad formats, reporting and targeting
- I know of Facebook and Google, so I should just start there
- Since I don’t have that many resources, I’m just going to choose one ad partner and really master how to use their capabilities

## Question 7

When can I do user acquisition?

_Select only one_

- In the soft launch phase of your game
- Throughout the life cycle of the game
- Only after you reach a certain DAU or MAU threshold
- During the soft launch phase, as well as throughout the life cycle of the game

## Question 8

What is an effective targeting strategy to reach your players when starting your campaign?

_Select only one_

- Start broadly at first and then analyze performance to start making optimizations
- Use everything you know about your audience to craft niche targeting to specifically reach them
- Targeting is not necessary, just let the different ad partners figure it out