---
title: "PR & Marketing Advice"
content_type: tutorial
url: "https://learn.unity.com/tutorial/pr-marketing-advice?language=en"
language: en
difficulty: beginner
duration_minutes: 120
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last_updated: "2026-08-04T14:23:48.000Z"
---

# PR & Marketing Advice

Hear practical advice on zero-budget game marketing and core PR principles from independent and Unity experts.

Three perspectives on marketing your video game. First, Emmy Jonassen, a.k.a., the Indie Game Girl, gives a talk on zero budget game marketing. Next, Unity PR experts Darren Williams, Dan Adams and Tracy Erickson go over some of the key principles.

## 1. Zero budget game marketing

[Video](http://www.youtube.com/watch?v=SkEQtMP2CuA)

"How to Successfully Market Your Indie Game on a $0 Budget", a talk by Emmy Jonassen at Konsoll 2013, provides affordable, yet effective marketing tactics for indie developers. Konsoll is a conference organized by "The Game Developers Guild" find out more at [http://konsoll.org/](http://konsoll.org/) See the original post at: [http://www.indiegamegirl.com/no-budget-marketing/](http://www.indiegamegirl.com/no-budget-marketing/)

## 2. Marketing Principles for Indies

[Video](http://www.youtube.com/watch?v=hD31xc5NDxY)

Unity Technologies / Unity Games Marketing and PR experts Darren Williams, Dan Adams and Tracy Erickson go over some of the key principles to remember when considering marketing and PR for your game.