Test your user acquisition knowledge!

Choose your marketing channels and set a strategy that you won’t make any changes to

Choose your marketing channels, set KPIs, and start analyzing performance so you can make the right optimizations and adjustments.

Use as many marketing channels as you can so you can get your message out there

Perfect your message and use the same creative across all channels

Change your creative every day so users don’t get fatigued

When you have a concept, try to come up with different variations of that same concept

Understanding your pay-back period and monitoring return on ad spend, as this will help ensure you are getting the right return for your UA efforts

Every metric is equally important, there are no metrics that should be ignored

You should monitor your budget to understand how much money you have to work with

The studio’s website

The app store listing

The studio’s blog

You only need organic efforts. Once your game goes viral, the users will come to you

You should only focus on paid marketing. That is what you can control to grow your user base

A combination of organic and paid efforts should be incorporated into your strategy.

Evaluate reach, type of apps in the platform, and campaign set-up and managementm capabilities such as ad formats, reporting and targeting

I know of Facebook and Google, so I should just start there

Since I don’t have that many resources, I’m just going to choose one ad partner and really master how to use their capabilities

In the soft launch phase of your game

Throughout the life cycle of the game

Only after you reach a certain DAU or MAU threshold

During the soft launch phase, as well as throughout the life cycle of the game

Start broadly at first and then analyze performance to start making optimizations

Use everything you know about your audience to craft niche targeting to specifically reach them

Targeting is not necessary, just let the different ad partners figure it out