About this course

Welcome to Growing your mobile game.

In this course, you'll develop a comprehensive understanding of the core concepts of monetization, user acquisition and revenue strategies. The course has five sections:

• Welcome to the course
• Monetizing your game
• Acquiring your users
• Strategizing for success
• Next steps

Throughout the course, you'll have the opportunity to reflect on the best options for your game through real examples, case studies, quizzes and video interviews with Unity monetization experts.

Real case studies and links to third parties have been used in this course. This is to help you with current practical tips and to keep the agnostic nature of the course, not with the intent to endorse any products or services.

The information in this course is meant to supplement, not replace, appropriate business and marketing training.

This course provides the foundational monetization and user acquisition knowledge needed to grow a free-to-play mobile game.

The course is aimed at:

• Developers who are potentially responsible for a small studio which may or may not have released a game.
• Developers who are in the process of developing a game and would like to start planning their strategy ahead.
• Developers who have recently launched a game for the first time and would like to review their efforts at a foundational level.

The course assumes no previous knowledge or experience in monetization and user acquisition.

Welcome to the course

This introductory section will introduce you to how to use this course and the monetization and user acquisition foundations.

After this, you will explore monetization, user acquisition and how to strategize for success.

Monetizing your game

In this project, you’ll explore how to monetize your game, from types of monetization through to how to select and measure efficacy of monetization solution providers.

Acquiring your users

In this project, you’ll explore different marketing channels such as organic and paid efforts, how to select different types of user acquisition, how to implement performance-driven user acquisition, and how to measure results.

Strategizing for success

In this project, you’ll explore how to create a successful monetization and user acquisition strategy, how to gather, consolidate and interpret data, and how to iterate your strategy.

Next steps

This tutorial will provide a summary of the key insights and practical next steps to keep growing your game.

Throughout the course, you will have the opportunity to get expert insights from Unity's monetization experts Cathal and Ilya. Let's meet them now!

There are three approaches you can take to this course:

Linear

Work through each section sequentially to build your monetization, user acquisition and strategy knowledge.

Modular

Focus on the specific areas that interest you the most.

Video only

Watch the video interviews with the Unity monetization experts to get their insights in this Youtube playlist.

There are two quizzes in this course:

• Test your monetization knowledge
• Test your user acquisition knowledge

The quizzes test the core principles of monetization and user acquisition. Once you complete them successfully, there will be extra information and feedback on the correct answers available to you.

This course includes downloadable resources such as:

A monetization glossary

The monetization glossary will help you with the terms and acronyms you will encounter in this course and your journey to monetizing your game.

A monetization and user acquisition strategy checklist

The monetization and UA strategy checklist is a downloadable document you can use to monitor your strategy with your team.

A qualitative research questionnaire sample

The qualitative research questionnaire sample will offer you some guidance on what questions you can ask your users when you are ready to refine your strategy.

You can send it with your users to get more insights to help you identify points for iteration and improvement.

Feel free to use and adapt the questions to suit the needs of your game and users.