In this tutorial, you will explore User Acquisition topics such as:
Types of user acquisition
Different marketing channels
Important metrics that can help you analyze your efforts.
Once you know all of the different channels available to you and what kind of goals they help achieve, then you can determine which ones you want to incorporate into your strategy.
You’ll explore the different channels in detail inOrganic Marketing Channels and in Paid marketing channels. First, let’s define each of these methods.
If there are any terms or acronyms you aren't familiar with, take a look at the Glossary