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Deeper Dive into User Acquisition

Tutorial

Beginner

30 Mins

Overview

Tutorial Materials

Details

Your progress

Overview

What are the primary types of user acquisition for mobile games?

Organic sources of user acquisition

Paid User Acquisition

Pricing models for paid user acquisition

Case Sudy: Awareness Campaign

Measure your results- KPIs

Measure your results: Campaign health metrics

Measure your results: User and revenue metrics

10.

Balancing marketing efforts with gameplay

Also included in

Project

Acquiring your users

Summary

In this tutorial, you will explore User Acquisition topics such as: 
Types of user acquisition
Different marketing channels
Important metrics that can help you analyze your efforts.
Once you know all of the different channels available to you and what kind of goals they help achieve, then you can determine which ones you want to incorporate into your strategy.
You’ll explore the different channels in detail in Organic Marketing Channels and in Paid marketing channels. First, let’s define each of these methods.
If there are any terms or acronyms you aren't familiar with, take a look at the Glossary

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Last updated: March 12, 2020

2019.3

2019.2

2019.1

2018.4

2018.3

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English

Tutorial

Deeper Dive into User Acquisition

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