Deeper Dive into User Acquisition

Tutorial
Beginner
30 Mins
Overview
Tutorial Materials
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Your progress
Where am I?
1.
Overview
2.
What are the primary types of user acquisition for mobile games?
3.
Organic sources of user acquisition
4.
Paid User Acquisition
5.
Pricing models for paid user acquisition
6.
Case Sudy: Awareness Campaign
7.
Measure your results- KPIs
8.
Measure your results: Campaign health metrics
9.
Measure your results: User and revenue metrics
10.
Balancing marketing efforts with gameplay
11.
Ask the experts!
12.
Summary
Also included in
Project
Acquiring your users
Summary
In this tutorial, you will explore User Acquisition topics such as:
  • Types of user acquisition
  • Different marketing channels
  • Important metrics that can help you analyze your efforts.
Once you know all of the different channels available to you and what kind of goals they help achieve, then you can determine which ones you want to incorporate into your strategy.
You’ll explore the different channels in detail in Organic Marketing Channels and in Paid marketing channels. First, let’s define each of these methods.
If there are any terms or acronyms you aren't familiar with, take a look at the Glossary
Select your Unity version
Last updated: March 12, 2020
2019.3
2019.2
2019.1
2018.4
2018.3
Language
English
Tutorial
Deeper Dive into User Acquisition
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Deeper Dive into User Acquisition
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