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Paid Marketing Channels

Tutorial

Beginner

+10 XP

30 Mins

(87)

Overview

Summary

In the previous tutorial you explored organic user acquisition channels, reviewed examples and tips as well as how to help prioritize channels that make sense for your game. 
In this tutorial you’ll be exploring paid marketing channels, with specific examples as well as cover the ad ecosystem for advertisers. Let's explore these different channels in more depth so you can pick what’s best for your game!
In this tutorial you'll:
Explore types of paid user acquisition
Explore the ad ecosystem 
Investigate what to consider when selecting ad networks and platforms
Explore attribution and  mobile measurement partners

Materials

Monetization Glossary.pdf

Select your Unity version

Last updated: January 14, 2022

2019.3

2019.2

2019.1

2018.4

2018.3

Language

English

Paid Marketing Channels