Paid Marketing Channels

Tutorial
Beginner
+10 XP
30 Mins
Overview
Live
Summary
In the previous tutorial you explored organic user acquisition channels, reviewed examples and tips as well as how to help prioritize channels that make sense for your game.
In this tutorial you’ll be exploring paid marketing channels, with specific examples as well as cover the ad ecosystem for advertisers. Let's explore these different channels in more depth so you can pick what’s best for your game!
In this tutorial you'll:
  • Explore types of paid user acquisition
  • Explore the ad ecosystem
  • Investigate what to consider when selecting ad networks and platforms
  • Explore attribution and mobile measurement partners
Select your Unity version
Last updated: April 02, 2020
2019.3
2019.2
2019.1
2018.4
2018.3
Language
English
Also included in
Paid Marketing Channels