Paid Marketing Channels

Tutorial
Beginner
30 Mins
Overview
Tutorial Materials
Details
2
Your progress
Where am I?
1.
Overview
2.
Purchase social ads
3.
Develop influencer partnerships
4.
Utilize in-app Ads
5.
In-app advertising partner ecosystem
6.
Ad Networks and platforms
7.
What to consider when selecting an ad network
8.
Mobile measurement partners and attribution
9.
Ask the experts!
10.
Summary
Also included in
Project
Acquiring your users
Summary
In the previous tutorial you explored organic user acquisition channels, reviewed examples and tips as well as how to help prioritize channels that make sense for your game.
In this tutorial you’ll be exploring paid marketing channels, with specific examples as well as cover the ad ecosystem for advertisers. Let's explore these different channels in more depth so you can pick what’s best for your game!
In this tutorial you'll:
  • Explore types of paid user acquisition
  • Explore the ad ecosystem
  • Investigate what to consider when selecting ad networks and platforms
  • Explore attribution and mobile measurement partners
Select your Unity version
Last updated: April 02, 2020
2019.3
2019.2
2019.1
2018.4
2018.3
Language
English
Tutorial
Paid Marketing Channels
2
Paid Marketing Channels
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