In the previous tutorial you explored organic user acquisition channels, reviewed examples and tips as well as how to help prioritize channels that make sense for your game.
In this tutorial you’ll be exploring paid marketing channels, with specific examples as well as cover the ad ecosystem for advertisers. Let's explore these different channels in more depth so you can pick what’s best for your game!
In this tutorial you'll:
Explore types of paid user acquisition
Explore the ad ecosystem
Investigate what to consider when selecting ad networks and platforms
Explore attribution and mobile measurement partners