Growing your user base
Tutorial
·
intermediate
·
+0XP
·
30 mins
·
(15)
Unity Technologies
In this tutorial, you’ll learn how to set up and scale user acquisition campaigns. User acquisition campaigns allow your game to be found by your target users in today’s incredibly crowded marketplace. Throughout this video series, you’ll learn how to get started with paid user acquisition campaigns and why you should use them, how to run campaigns on an ad network, and best practices for ad creatives and optimization techniques.
Languages available:
1. Getting started with user acquisition
This class translates your user acquisition knowledge into action. We'll explore diverse media strategies, key ad network selection criteria, and the role of eCPM in campaign success. In this video, you will learn:
- Importance of diverse media strategy
- 6 points to consider when choosing an ad network
- The impact of eCPM on UA campaigns
2. How to run campaigns on an ad network
We will now transition from ad network selection to practical campaign execution. We'll provide a checklist for crafting your media plan, outline key campaign setup tasks, and explore optimization strategies for live user acquisition campaigns. In this video, you will learn:
- How to prepare your media plan
- Key tasks to do when setting up campaigns
- Ways to optimise your UA strategy
3. The world of ad creatives and creative optimization
This class unlocks the power of ad creatives for user acquisition. We'll cover concept development, design tips, and optimization best practices to maximize your creative impact. In this video, you will learn:
- What are ad creatives
- What makes a great concept
- Best practises for creative optimization