How to make ad creatives that pop

Tutorial

·

intermediate

·

+0XP

·

20 mins

·

(10)

Unity Technologies

How to make ad creatives that pop

In this tutorial, you’ll learn how to build high-impact creatives and how to optimize their performance. You’ll learn the basic principles of interactive ads, how to analyze and optimize their performance, and tips and tricks on how to build an effective creative team.

Languages available:

1. The what, why and how of interactive ads

In this video, you will learn:

  • Benefits of interactive ads
  • Coming up with your interactive ad concept
  • Designing your interactive ads

2. How to analyze and optimize your playable ads’ performance

Unlock the power of interactive ad data! Learn key metrics and A/B testing strategies from an expert to optimize your creatives for maximum impact. In this video, you will learn:

  • Key metrics to optimize your playable ads
  • Tips for A/B testing
  • Structuring in-ad events and guarantee success

3. Building a winning creative team

Learn how to build a top-tier in-house creative team! Discover the essential qualities to seek in designers and analysts, plus expert advice on structuring a collaborative team for maximum impact. In this video, you will learn:

  • Non-negotiables for winning creative teams
  • The work environments that succeed
  • How to organize your team

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