About this course

Monetization and  User Acquisition foundations

In this project, you will learn about the scope of the course and the fundamentals of monetization and user acquisition.

Welcome to the course

Deeper Dive into Monetization

Free-to-play revenue tactics

Monetization solution providers

Deeper Dive into User Acquisition

Organic Marketing Channels

Paid Marketing Channels

Implementing performance-driven paid user acquisition

 Creating your strategy

Refining and consolidating your strategy

Next steps

Test your user acquisition knowledge! 

Test your monetization knowledge!

In this project, you will explore the how to identify the impact of monetization on player experience and various types of monetization you can consider for your game. You will also compare different types of revenue options, examine various monetization solution providers and consider how to select them.

Monetizing your game

Monetization Glossary.pdf

In this project, you will explore user acquisition pricing models, organic and paid marketing channels, and how to create and implement a performance-driven paid UA.

Acquiring your users

In this project, you will explore different ways to test, implement and iterate your strategy, how to track your success, and how to maximize your monetization and user acquisition opportunities. You will also have the opportunity to take a quiz to test and apply your Monetization knowledge.

Strategizing for success

Monetization and UA Strategy Checklist.pdf

Monetization Course Glossary.pdf

Qualitative Monetization Research - Sample Interview Questionnaire.pdf

This course is an engine-agnostic introduction to monetizing your free-to-play mobile game. You don't need any previous experience of monetization or user acquisition to complete this course.

Explore the fundamentals of monetization and user acquisition

Identify the key components of an effective monetization and user acquisition strategy

Review real-world case studies and reflect on your own circumstances and experience

Identify next steps in your monetization journey

You'll also have the opportunity to learn from the insights of Unity monetization experts throughout the course.