Deeper Dive into User Acquisition

Organic Marketing Channels

Paid Marketing Channels

Implementing performance-driven paid user acquisition

Test your user acquisition knowledge! 

Discover key user acquisition types, marketing channels, and metrics to choose the right mix for your growth strategy.

Learn to grow your app with organic marketing, from optimizing app stores to building audiences and using content marketing.

Examine paid user acquisition types, the ad ecosystem, and key factors for choosing ad networks and measurement partners.

Plan and run an in-app paid user acquisition campaign, from setting goals and budgets to targeting, metrics, and a final quiz.

Test how well you understand core concepts and strategies in user acquisition.

Monetization Glossary.pdf

In this project, you will explore user acquisition pricing models, organic and paid marketing channels, and how to create and implement a performance-driven paid UA.

Acquiring your users

About this course

2021.3

2021.2

2021.1

2020.3

2020.2

2020.1

2019.4

2019.3

2019.2

2019.1

2018.4

2018.3

Monetization and  User Acquisition foundations

Deeper Dive into Monetization

Free-to-play revenue tactics

Monetization solution providers

Creating your strategy

Refining and consolidating your strategy

Next steps

2018.2

2018.1

2017.4

2017.3

2017.2

2017.1

Test your monetization knowledge!

Get oriented to the monetization course structure, experts, quizzes, and downloadable resources so you can navigate the learning path.

Explore core monetization concepts, your role in the ad ecosystem, and whether to continue to the full course.

In this project, you will learn about the scope of the course and the fundamentals of monetization and user acquisition.

Welcome to the course

Explore monetization types, their impact on player experience, and a Castle Fusion case study to plan your game’s revenue strategy.

Compare ads and IAP types, learn to balance them in free-to-play games, and measure monetization impact on retention.

Explore key third-party monetization partners and learn how to evaluate IAP plugins, ad networks, mediators, and analytics tools for your game.

In this project, you will explore the how to identify the impact of monetization on player experience and various types of monetization you can consider for your game. You will also compare different types of revenue options, examine various monetization solution providers and consider how to select them.

Monetizing your game

Plan, test, implement, and refine a monetization strategy, including when to choose interstitials over rewarded ads.

Deepen your monetization strategy by analyzing data, designing a research questionnaire, studying a case, and completing a quiz.

Check and reinforce your understanding of game monetization concepts in this quiz.

In this project, you will explore different ways to test, implement and iterate your strategy, how to track your success, and how to maximize your monetization and user acquisition opportunities. You will also have the opportunity to take a quiz to test and apply your Monetization knowledge.

Strategizing for success

Review course takeaways on monetization and user acquisition, define next learning goals, and explore resources to grow your game.

Monetization and UA Strategy Checklist.pdf

Monetization Course Glossary.pdf

Qualitative Monetization Research - Sample Interview Questionnaire.pdf

This course is an engine-agnostic introduction to monetizing your free-to-play mobile game. You don't need any previous experience of monetization or user acquisition to complete this course.

Explore the fundamentals of monetization and user acquisition

Identify the key components of an effective monetization and user acquisition strategy

Review real-world case studies and reflect on your own circumstances and experience

Identify next steps in your monetization journey

You'll also have the opportunity to learn from the insights of Unity monetization experts throughout the course.

Acquiring your users

What you will learn