Growing with the offerwall

Tutorial

intermediate

+10XP

35 mins

(31)

Unity Technologies

In this tutorial, you’ll learn how to optimize your monetization and UA campaigns with offerwall. An offerwall is an in-app marketplace that works like a mini-store, listing multiple offers users can complete in exchange for in-app rewards or bonuses. Throughout this video series, you’ll learn the basics of creating an offerwall, placement strategy, how to set up an offerwall strategy, and how to grow monetization and UA offers. By the end of this series, you’ll have the tools to build an offerwall campaign and scale it up - so you can boost your revenue, engagement, completions, and more.

Languages available:

1. Offerwall 101

Let's learn about offerwall basics: what an offerwall is, how it works, why it matters, and how it impacts monetization and user acquisition. In this video, you'll learn the following:

What an offerwall is.

How an offerwall works.

How an offerwall impacts UA and monetization.

The basics of offerwall

2. Implementing an offerwall monetization strategy

Let's dive into building your offerwall monetization strategy - specifically, how to implement it. In this video, you will learn:

The importance of placement strategy.

How and where to set up placements.

How to set you your offer wall's economy.

3. Optimizing monetization performance

Now that you’ve laid out your monetization strategy, let’s break down how to optimize it. In this video you will learn:

The best KPIs to help you measure your success

A/B testing best practices

How to multiply offerwall rewards

4. Launching an offerwall UA Strategy

So far, we’ve covered the basics of the offerwall and explored it from a monetization perspective. Now let’s focus on how to build it into your user acquisition strategy. In this video you will learn how to:

Choose a business model

Choose the right multi-reward SPE events

Set up multi-reward SPE bids

5. Optimizing offerwall UA performance

So far we’ve covered offerwall basics, implementing and optimizing a monetization strategy, and building a UA strategy. We’ll finish this series by covering the last piece in the puzzle: optimizing your offerwall UA strategy. In this video you will learn how to:

Measure your success.

Optimize your offerwall setup.