Implementing performance-driven paid user acquisition
Tutorial
Beginner
+10 XP
30 Mins
(66)
Overview
Live
Groups
Summary
In Paid marketing channels , you explored paid user acquisition channels and the ad ecosystem with an advertiser perspective.
In this tutorial you’ll be exploring how to actually implement a paid in app user acquisition campaign with in app ads. Let's explore what you need to know so you can execute your own campaign.
In this tutorial you'll
Determine UA campaign objectives using past data
Explore how to budget and determine how much to spend
Identify how to get your creative going
Consider how to target your players
Explore how you can achieve your KPIs using campaign metrics