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Implementing performance-driven paid user acquisition

Tutorial

Beginner

+10 XP

30 Mins

(87)

Overview

Summary

In  Paid marketing channels , you explored paid user acquisition channels and the ad ecosystem with an advertiser perspective.
In this tutorial you’ll be exploring how to actually implement a paid in app user acquisition campaign with in app ads. Let's explore what you need to know so  you can execute your own campaign.
 In this tutorial you'll
Determine UA campaign objectives using past data
Explore how to budget and determine how much to spend
Identify how to get your creative going
Consider how to target your players
Explore how you can achieve your KPIs using campaign metrics
Consolidate your UA knowledge by taking a Quiz 

Materials

Monetization Glossary.pdf

Select your Unity version

Last updated: January 13, 2022

2019.3

2019.2

2019.1

2018.4

2018.3

Language

English

Implementing performance-driven paid user acquisition