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Implementing performance-driven paid user acquisition

Tutorial

Beginner

30 Mins

Overview

Tutorial Materials

Details

Your progress

Overview

Ensure campaign foundation and utilize past data

Budget and how to determine how much to spend

Get your creative going

Explore video creative tips

Include attribution

Target your players!

Target your players: Additional targeting

Target your players: Publisher-based targeting

10.

Target your players: Advanced targeting tools

11.

Campaign metrics: Key Performance Indicators

12.

Campaign metrics: Health metrics

13.

Campaign metrics: User and revenue metrics

14.

Ask the experts!

15.

Using metrics to evaluate your ads

16.

Summary

Also included in

Project

Acquiring your users

Summary

In  Paid marketing channels , you explored paid user acquisition channels and the ad ecosystem with an advertiser perspective.
In this tutorial you’ll be exploring how to actually implement a paid in app user acquisition campaign with in app ads. Let's explore what you need to know so  you can execute your own campaign.
 In this tutorial you'll
Determine UA campaign objectives using past data
Explore how to budget and determine how much to spend
Identify how to get your creative going
Consider how to target your players
Explore how you can achieve your KPIs using campaign metrics
Consolidate your UA knowledge by taking a Quiz 

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Last updated: April 02, 2020

2019.3

2019.2

2019.1

2018.4

2018.3

Language

English

Tutorial

Implementing performance-driven paid user acquisition

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