Implementing performance-driven paid user acquisition

Tutorial
Beginner
+10 XP
30 Mins
Overview
Live
Summary
In Paid marketing channels , you explored paid user acquisition channels and the ad ecosystem with an advertiser perspective.
In this tutorial you’ll be exploring how to actually implement a paid in app user acquisition campaign with in app ads. Let's explore what you need to know so you can execute your own campaign.
In this tutorial you'll
  • Determine UA campaign objectives using past data
  • Explore how to budget and determine how much to spend
  • Identify how to get your creative going
  • Consider how to target your players
  • Explore how you can achieve your KPIs using campaign metrics
  • Consolidate your UA knowledge by taking a Quiz
Select your Unity version
Last updated: April 02, 2020
2019.3
2019.2
2019.1
2018.4
2018.3
Language
English
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Implementing performance-driven paid user acquisition