Implementing performance-driven paid user acquisition

Tutorial
Beginner
30 Mins
Overview
Tutorial Materials
Details
3
Your progress
Where am I?
1.
Overview
2.
Ensure campaign foundation and utilize past data
3.
Budget and how to determine how much to spend
4.
Get your creative going
5.
Explore video creative tips
6.
Include attribution
7.
Target your players!
8.
Target your players: Additional targeting
9.
Target your players: Publisher-based targeting
10.
Target your players: Advanced targeting tools
11.
Campaign metrics: Key Performance Indicators
12.
Campaign metrics: Health metrics
13.
Campaign metrics: User and revenue metrics
14.
Ask the experts!
15.
Using metrics to evaluate your ads
16.
Summary
Also included in
Project
Acquiring your users
Summary
In Paid marketing channels , you explored paid user acquisition channels and the ad ecosystem with an advertiser perspective.
In this tutorial you’ll be exploring how to actually implement a paid in app user acquisition campaign with in app ads. Let's explore what you need to know so you can execute your own campaign.
In this tutorial you'll
  • Determine UA campaign objectives using past data
  • Explore how to budget and determine how much to spend
  • Identify how to get your creative going
  • Consider how to target your players
  • Explore how you can achieve your KPIs using campaign metrics
  • Consolidate your UA knowledge by taking a Quiz
Select your Unity version
Last updated: April 02, 2020
2019.3
2019.2
2019.1
2018.4
2018.3
Language
English
Tutorial
Implementing performance-driven paid user acquisition
3
Implementing performance-driven paid user acquisition
Copyright © 2020 Unity Technologies
Legal
Privacy Policy
Cookies
Language:
English
简体中文
한국어
日本語
Русский
Español
Français
Deutsch
Português