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This filter was designed to capture the fun, beachside vibe of the ice cream shop while staying true to the brand’s colour palette. It’s playful and accessible for all ages, featuring elements inspired by our wide range of flavors, signature waffle cones, and the coastal activities nearby, like paddle boarding and snorkelling. We also added a special touch by including our founder’s beloved pet tortoise, giving users a charming connection to the in-store experience. The goal was to create something joyful, brand-aligned, and memorable for anyone who uses it.

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