You’re not alone — a lot of teams hit that wall when they scale up their campaigns beyond a handful of markets. One of the resources I looked at when trying to understand automation and data workflows was Adtech development https://geomotiv.com/industries/adtech/ and it was pretty useful. They explain how custom AdTech stacks can be designed to ingest campaign data in real time, apply business logic or ML-based rules for optimization, and even produce actionable insights through tailored dashboards. It shed light on how automation isn’t just a buzzword — it’s about correctly feeding and modeling data so systems can actually act on it.