Free-to-play revenue tactics

Tutorial
Beginner
20 Mins
Overview
Tutorial Materials
Details
0
Your progress
Where am I?
1.
Overview
2.
Advertising: Rewarded video adverts
3.
Advertising: Playables
4.
Advertising: Augmented Reality
5.
In-app purchases (IAPs)
6.
Ask the experts!
7.
Combining/balancing ads and IAP
8.
Practical tips on combining and balancing ads and IAP
9.
Measuring the success of your monetization efforts
10.
Ask the experts!
11.
Summary
Also included in
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Monetizing your game
Summary
In the previous tutorial: Deeper Dive into Monetization you identified the impact of monetization on player experience, types of monetization, considered the relationship between monetization and game design, explored a successful case study and reflected on when to start adding monetization to your game.
In this tutorial you’ll be exploring "Free-to-play" tactics. “Free-to-play” comes from what is commonly referred to as “Freemium” in business. It basically means offering a product or a service free of charge at a very basic level.
Monetization comes in when extra functions and services are offered to enhance the product and/or user experience. You will now compare different types of monetization tactics in more depth so you can pick the best one(s) for your game.
In this tutorial you'll:
  • Compare different types of advertising
  • Compare three types of IAPs
  • Explore how to combine and balance ads and IAPs
  • Measure the success of your monetization efforts
  • Reflect on how ads and IAP can interfere with retention numbers
Select your Unity version
Last updated: March 12, 2020
2019.3
2019.2
2019.1
2018.4
2018.3
Language
English
Tutorial
Free-to-play revenue tactics
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Free-to-play revenue tactics
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