Free-to-play revenue tactics

Tutorial

Beginner

20 Mins

Overview

Tutorial Materials

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Overview

Advertising: Rewarded video adverts

Advertising: Playables

Advertising: Augmented Reality

In-app purchases (IAPs)

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Combining/balancing ads and IAP

Practical tips on combining and balancing ads and IAP

Measuring the success of your monetization efforts

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Project

Monetizing your game

Summary

In the previous tutorial: Deeper Dive into Monetization you  identified the impact of monetization on player experience, types of monetization, considered the relationship between monetization and game design, explored a successful case study and reflected on when to start adding monetization to your game.
In this tutorial you’ll be exploring "Free-to-play" tactics. “Free-to-play” comes from what is commonly referred to as “Freemium” in business. It basically means offering a product or a service free of charge at a very basic level.
Monetization comes in when extra functions and services are offered to enhance the product and/or user experience. You will now compare different types of monetization tactics in more depth so you can pick the best one(s) for your game.
In this tutorial you'll:
Compare different types of advertising
Compare three types of IAPs
Explore how to combine and balance ads and IAPs
Measure the success of your monetization efforts
Reflect on how ads and IAP can interfere with retention numbers

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Last updated: March 12, 2020

2019.3

2019.2

2019.1

2018.4

2018.3

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Tutorial

Free-to-play revenue tactics

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