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Implementing performance-driven paid user acquisition

Tutorial

Beginner

+10 XP

30 Mins

(89)

Summary

In  

Paid marketing channels

 , you explored paid user acquisition channels and the ad ecosystem with an advertiser perspective.

In this tutorial you’ll be exploring how to actually implement a paid in app user acquisition campaign with in app ads. Let's explore what you need to know so  you can execute your own campaign.

In this tutorial you'll

Determine UA campaign objectives using past data

Explore how to budget and determine how much to spend

Identify how to get your creative going

Consider how to target your players

Explore how you can achieve your KPIs using campaign metrics

Consolidate your UA knowledge by taking a

Quiz

Materials

Monetization Glossary.pdf

Select your Unity version

Last updated: January 13, 2022

2019.3

2019.2

2019.1

2018.4

2018.3

Language

English

Implementing performance-driven paid user acquisition