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Organic Marketing Channels

Tutorial

Beginner

+10 XP

45 Mins

(107)

Overview

Summary

 In the previous tutorial you explored types of user acquisition, both paid and organic sources and  why you need both, metrics to analyze and balancing marketing efforts with actual gameplay and game design. 
In this tutorial you’ll be exploring organic marketing channels, with specific examples and some tips. Let's explore these different channels in more depth so you can pick what’s best for your game!
In this tutorial you'll explore how to:
Optimize your App store 
Build your list
Build your audience
Use content marketing to stand out from the crowd
Grow your app 
For any terms or acronyms you're unfamiliar with we have attached a glossary to the Materials section of this tutorial. 

Materials

Monetization Glossary.pdf

Select your Unity version

Last updated: January 13, 2022

2019.3

2019.2

2019.1

2018.4

2018.3

Language

English

Organic Marketing Channels