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Unit 11 - Go-To-Market Strategy

Tutorial

Intermediate

+10 XP

2 Hours40 Mins

(47)

Overview

Summary

In the final unit, Mari Kyle, Content Launch Manager at Oculus, introduces the essentials of go-to-market strategy. You’ll learn best practices for creating marketing assets. You will become familiar also with how to use social media, press kits, and journalistic outlets to drive awareness of your VR application. You’ll even think through your monetization and price point strategies before submitting your app to the Oculus Store.
Learning Objectives:
Recognize the importance of a go-to-market strategy for your VR application
Understand how to create marketing assets, such as social media profiles, press kits, and press releases that drive awareness of your VR application
Assess approaches to monetization and price point strategies
Identify best practices for submitting to the Oculus Store
Submission:
Remember to follow along and build your own vertical slice! You can access additional support and submit your vertical slice to the Oculus Developer Support team for feedback: https://developer.oculus.com/unity-learn-vr/ 

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Last updated: January 21, 2022

2018.4

Language

English

Also included in

CourseDesign, Develop, and Deploy for VR

Unit 11 - Go-To-Market Strategy