Unit 11 - Go-To-Market Strategy

Tutorial
Intermediate
2 Hours40 Mins
Overview
Tutorial Materials
0
Your progress
Where am I?
1.
Introduction
2.
The Essentials of Strategy
3.
Marketing Asset Content
4.
Creating Marketing Assets
5.
Social Media, Press Kits, and Journalism
6.
Submission to the Oculus Store
7.
Monetization and Price Point
8.
Outro and Recap
9.
Congratulations!
10.
Submission
Also included in
Course
Design, Develop, and Deploy for VR
Summary
In the final unit, Mari Kyle, Content Launch Manager at Oculus, introduces the essentials of go-to-market strategy. You’ll learn best practices for creating marketing assets. You will become familiar also with how to use social media, press kits, and journalistic outlets to drive awareness of your VR application. You’ll even think through your monetization and price point strategies before submitting your app to the Oculus Store.

Learning Objectives:

  • Recognize the importance of a go-to-market strategy for your VR application
  • Understand how to create marketing assets, such as social media profiles, press kits, and press releases that drive awareness of your VR application
  • Assess approaches to monetization and price point strategies
  • Identify best practices for submitting to the Oculus Store
Submission:
Remember to follow along and build your own vertical slice! You can access additional support and submit your vertical slice to the Oculus Developer Support team for feedback: https://developer.oculus.com/unity-learn-vr/
Select your Unity version
Last updated: July 22, 2020
2018.4
Language
English
Tutorial
Unit 11 - Go-To-Market Strategy
0
Unit 11 - Go-To-Market Strategy
Copyright © 2020 Unity Technologies
Legal
Privacy Policy
Cookies
Language:
English
简体中文
한국어
日本語
Русский
Español
Français
Deutsch
Português