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Unit 11 - Go-To-Market Strategy

+10 XP
2 Hours40 Mins
In the final unit, Mari Kyle, Content Launch Manager at Oculus, introduces the essentials of go-to-market strategy. You’ll learn best practices for creating marketing assets. You will become familiar also with how to use social media, press kits, and journalistic outlets to drive awareness of your VR application. You’ll even think through your monetization and price point strategies before submitting your app to the Oculus Store.

Learning Objectives:

  • Recognize the importance of a go-to-market strategy for your VR application
  • Understand how to create marketing assets, such as social media profiles, press kits, and press releases that drive awareness of your VR application
  • Assess approaches to monetization and price point strategies
  • Identify best practices for submitting to the Oculus Store
Remember to follow along and build your own vertical slice! You can access additional support and submit your vertical slice to the Oculus Developer Support team for feedback: https://developer.oculus.com/unity-learn-vr/
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Last updated: January 21, 2022
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Unit 11 - Go-To-Market Strategy