Unit 11 - Go-To-Market Strategy

Tutorial

Intermediate

2 Hours40 Mins

Overview

Tutorial Materials

Your progress

Introduction

The Essentials of Strategy

Marketing Asset Content

Creating Marketing Assets

Social Media, Press Kits, and Journalism

Submission to the Oculus Store

Monetization and Price Point

Also included in

Course

Design, Develop, and Deploy for VR

Summary

In the final unit, Mari Kyle, Content Launch Manager at Oculus, introduces the essentials of go-to-market strategy. You’ll learn best practices for creating marketing assets. You will become familiar also with how to use social media, press kits, and journalistic outlets to drive awareness of your VR application. You’ll even think through your monetization and price point strategies before submitting your app to the Oculus Store.
Learning Objectives:
Recognize the importance of a go-to-market strategy for your VR application
Understand how to create marketing assets, such as social media profiles, press kits, and press releases that drive awareness of your VR application
Assess approaches to monetization and price point strategies
Identify best practices for submitting to the Oculus Store
Submission:
Remember to follow along and build your own vertical slice! You can access additional support and submit your vertical slice to the Oculus Developer Support team for feedback: https://developer.oculus.com/unity-learn-vr/ 

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Last updated: December 17, 2019

2018.4

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English

Tutorial

Unit 11 - Go-To-Market Strategy

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