Growing with the offerwall

Foundations of game growth

Growing your user base

Monetizing your users

How to ship a hit hyper-casual game

How to make ad creatives that pop

Building a winning ad placement strategy

The what, why, and how of mobile attribution

Creating a game economy

The power of predictive analytics

This course, developed by ironSource, will equip you with the tools and knowledge you need to successfully develop, monetize, and market mobile games, by combining technical skills with strategic insights to maximize both player engagement and revenue.

Develop, Monetize, and Market Mobile Games

1bad3511-8060-53d7-97d6-3253f5acc64e:zx7pohSEomVRos4yXEntP3

Introduction to mobile attribution

Why mobile attribution is vital for your UA

Choosing the right attribution partner

Introduction to mobile attribution.mp4

Choosing the right attribution partner.mp4

Why mobile attribution is vital for your UA.mp4

In this tutorial, you’ll learn all about one of the most crucial components in your marketing growth stack: mobile attribution. We’ll begin by covering the basics, then move onto why mobile attribution is so important, before finally teaching you how to choose the right attribution partner.  

Join us as we demystify mobile app attribution with expert Lara Doel from Singular! Get a clear understanding of attribution and discover six common models used by app advertisers like you. In this video you will learn how to:  

Different methods for attribution across channels and devices

Learn why attribution is crucial for campaign success! Discover the key questions it answers and five actionable steps to gain invaluable insights with expert Lara Doel. In this video, you will learn: 

Analyze ad networks, campaigns, and bidding strategies to optimize accordingly

Join us for our final attribution lesson with expert Lara Doel from Singular!  Discover how to seamlessly integrate attribution into your user acquisition strategy and learn three essential qualities to look for in any attribution platform.  In this video, you will learn: 

The what, why, and how of mobile attribution

1. Introduction to mobile attribution

2. Why mobile attribution is vital for your UA

3. Choosing the right attribution partner

Complete this tutorial