Growing with the offerwall

Foundations of game growth

Growing your user base

Monetizing your users

How to ship a hit hyper-casual game

How to make ad creatives that pop

Building a winning ad placement strategy

The what, why, and how of mobile attribution

Creating a game economy

The power of predictive analytics

This course, developed by ironSource, will equip you with the tools and knowledge you need to successfully develop, monetize, and market mobile games, by combining technical skills with strategic insights to maximize both player engagement and revenue.

Develop, Monetize, and Market Mobile Games

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The what, why and how of interactive ads

How to analyze and optimize your playable ads’ performance

Building a winning creative team

The what, why, and how of interactive ads.mp4

How to analyze and optimize your playable ad's performance.mp4

Building a winning creative team.mp4

In this tutorial, you’ll learn how to build high-impact creatives and how to optimize their performance. You’ll learn the basic principles of interactive ads, how to analyze and optimize their performance, and tips and tricks on how to build an effective creative team. 

Coming up with your interactive ad concept

Unlock the power of interactive ad data! Learn key metrics and A/B testing strategies from an expert to optimize your creatives for maximum impact. In this video, you will learn: 

Key metrics to optimize your playable ads

Structuring in-ad events and guarantee success

Learn how to build a top-tier in-house creative team! Discover the essential qualities to seek in designers and analysts, plus expert advice on structuring a collaborative team for maximum impact. In this video, you will learn: 

How to make ad creatives that pop

1. The what, why and how of interactive ads

2. How to analyze and optimize your playable ads’ performance

3. Building a winning creative team

Complete this tutorial