The power of predictive analytics
Tutorial
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Beginner
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+0XP
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15 mins
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(13)
Unity Technologies
In this tutorial, you’ll learn how predicting changes in the market can help your business. First we’ll go through a basic introduction to predictive analytics and how they can help you anticipate changes in the market that will impact your business. You’ll then learn how to navigate the ever changing mobile marketing industry from the lens of a user acquisition manager, before finally putting everything you've learned into practice by learning how to build a predictive model for your app
1. An introduction to predictive analytics
Learn how predictive analytics can help you anticipate market changes and make better business decisions. In this video, you'll learn the following:
- What predictive analytics are.
- The basics of predictive modeling.
- The results to expect from your predictive model.
2. SKAN and the mobile measurement landscape
Master UA in a privacy-first world! Discover how predictive analytics helps overcome data limitations and fuels smarter optimization decisions. In this video, you'll learn the following:
- The impact of privacy limitations.
- What SKAN conversion values are.
- How predictive analytics can address limitations.
3. Building a predictive model
Learn to build your own predictive models! Join expert Michel Hayet in a practical guide to leveraging predictive modeling for enhanced app performance and decision-making. In this video, you'll learn the following:
- How to build the best model for you.
- How to use your model to measure campaign performance.
- The benefits of predictive analytics as a measurement solution.