Growing with the offerwall

Foundations of game growth

Growing your user base

Monetizing your users

How to ship a hit hyper-casual game

How to make ad creatives that pop

Building a winning ad placement strategy

The what, why, and how of mobile attribution

Creating a game economy

The power of predictive analytics

This course, developed by ironSource, will equip you with the tools and knowledge you need to successfully develop, monetize, and market mobile games, by combining technical skills with strategic insights to maximize both player engagement and revenue.

Develop, Monetize, and Market Mobile Games

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Getting started with user acquisition

How to run campaigns on an ad network

The world of ad creatives and creative optimization

Getting started with user acquisition.mp4

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the world of ad creatives and creative optimization.mp4

In this tutorial, you’ll learn how to set up and scale user acquisition campaigns. User acquisition campaigns allow your game to be found by your target users in today’s incredibly crowded marketplace. Throughout this video series, you’ll learn how to get started with paid user acquisition campaigns and why you should use them, how to run campaigns on an ad network, and best practices for ad creatives and optimization techniques. 

This class translates your user acquisition knowledge into action. We'll explore diverse media strategies, key ad network selection criteria, and the role of eCPM in campaign success. In this video, you will learn: 

6 points to consider when choosing an ad network

We will now transition from ad network selection to practical campaign execution. We'll provide a checklist for crafting your media plan, outline key campaign setup tasks, and explore optimization strategies for live user acquisition campaigns. In this video, you will learn: 

Key tasks to do when setting up campaigns

This class unlocks the power of ad creatives for user acquisition. We'll cover concept development, design tips, and optimization best practices to maximize your creative impact. In this video, you will learn: 

Growing your user base

1. Getting started with user acquisition

2. How to run campaigns on an ad network

3. The world of ad creatives and creative optimization

Complete this tutorial