Growing with the offerwall

Foundations of game growth

Growing your user base

Monetizing your users

How to ship a hit hyper-casual game

How to make ad creatives that pop

Building a winning ad placement strategy

The what, why, and how of mobile attribution

Creating a game economy

The power of predictive analytics

This course, developed by ironSource, will equip you with the tools and knowledge you need to successfully develop, monetize, and market mobile games, by combining technical skills with strategic insights to maximize both player engagement and revenue.

Develop, Monetize, and Market Mobile Games

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Key industry technologies for game growth

Understanding mobile game monetization

Understanding the user acquisition funnel

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In this tutorial, you’ll learn the ins and outs of the gaming growth industry. There are two sides to game growth: user acquisition and monetization. Throughout this video series, you’ll learn about the key technologies that help to fuel game growth, the fundamentals of monetization for games, and how to acquire users through ads.  

Our Foundations of Game Growth course kicks off by diving into the essential tools for monetizing your game.  We'll demystify ad networks, mobile measurement partners (MMPs), mediation platforms, and in-app bidding, revealing how they work in harmony to transform your game into a revenue-generating powerhouse. In this video, you will learn: 

The most used growth technologies and platforms

How these platforms work individually and together

Building on your knowledge of game growth technologies, we'll now explore the core strategies of mobile game monetization. This class delves into ads, IAPs, hybrid models, and deciphers crucial metrics like ARPDAU and eCPM, illuminating their impact on your game's profitability. In this video, you will learn: 

Ready to attract players? This class tackles user acquisition, the other side of the game growth coin. We'll break down the player journey, from ad impression to install, and demystify key ad formats like video ads, playables, and end cards. Finally, we'll reveal the essential KPIs you need to track for successful user acquisition. In this video, you will learn: 

Foundations of game growth

1. Key industry technologies for game growth

2. Understanding mobile game monetization

3. Understanding the user acquisition funnel

Complete this tutorial