The what, why, and how of mobile attribution
Tutorial
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Beginner
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+0XP
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20 mins
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(10)
Unity Technologies
In this tutorial, you’ll learn all about one of the most crucial components in your marketing growth stack: mobile attribution. We’ll begin by covering the basics, then move onto why mobile attribution is so important, before finally teaching you how to choose the right attribution partner.
1. Introduction to mobile attribution
Join us as we demystify mobile app attribution with expert Lara Doel from Singular! Get a clear understanding of attribution and discover six common models used by app advertisers like you. In this video you will learn how to:
- Defining attribution
- Different methods for attribution across channels and devices
- Types of attribution models
2. Why mobile attribution is vital for your UA
Learn why attribution is crucial for campaign success! Discover the key questions it answers and five actionable steps to gain invaluable insights with expert Lara Doel. In this video, you will learn:
- How to organize key data points
- Fight mobile ad fraud
- Analyze ad networks, campaigns, and bidding strategies to optimize accordingly
3. Choosing the right attribution partner
Join us for our final attribution lesson with expert Lara Doel from Singular! Discover how to seamlessly integrate attribution into your user acquisition strategy and learn three essential qualities to look for in any attribution platform. In this video, you will learn:
- How to choose an MMP
- 3 key points for effective attribution
- Benefits of structured reports