Foundations of game growth
Tutorial
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Beginner
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+0XP
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30 mins
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(18)
Unity Technologies
In this tutorial, you’ll learn the ins and outs of the gaming growth industry. There are two sides to game growth: user acquisition and monetization. Throughout this video series, you’ll learn about the key technologies that help to fuel game growth, the fundamentals of monetization for games, and how to acquire users through ads.
1. Key industry technologies for game growth
Our Foundations of Game Growth course kicks off by diving into the essential tools for monetizing your game. We'll demystify ad networks, mobile measurement partners (MMPs), mediation platforms, and in-app bidding, revealing how they work in harmony to transform your game into a revenue-generating powerhouse. In this video, you will learn:
- The most used growth technologies and platforms
- How these platforms work individually and together
- Getting started with the technology
2. Understanding mobile game monetization
Building on your knowledge of game growth technologies, we'll now explore the core strategies of mobile game monetization. This class delves into ads, IAPs, hybrid models, and deciphers crucial metrics like ARPDAU and eCPM, illuminating their impact on your game's profitability. In this video, you will learn:
- Common app monetization models
- Key monetization glossary terms
- Getting started with app monetization
3. Understanding the user acquisition funnel
Ready to attract players? This class tackles user acquisition, the other side of the game growth coin. We'll break down the player journey, from ad impression to install, and demystify key ad formats like video ads, playables, and end cards. Finally, we'll reveal the essential KPIs you need to track for successful user acquisition. In this video, you will learn:
- The user journey from impressions to post-install
- Most common ad units
- Top metrics to optimize campaigns