How to ship a hit hyper-casual game
Tutorial
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Beginner
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+0XP
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45 mins
·
(16)
Unity Technologies
In this tutorial, you’ll learn how to ideate, design, and launch successful hyper-casual games. The first step of building a hit hyper-casual game is ideating a hit hyper-casual game concept. In this video series, you’ll learn the entire process of developing a hit hyper-casual game. We’ll cover the conceptualization phase, how to run marketability tests, building out the game and adding retention mechanics, and finally launching your game, from soft launch to global launch!
1. How to find a new game concept
Building a hit hyper-casual game starts with a winning concept. Let's dive into the conceptualization phase, revealing four effective strategies for brainstorming your next hyper-casual game idea. In this video, you will learn:
- Use market trends to your advantage
- Utilize different approaches
- Have mechanics that complement your content
2. How to run marketability tests for your prototypes
Is your game concept a winner? This class walks you through the crucial testing phase, helping you determine if your idea has market potential and if development should continue or if it's time to move on. In this video, you will learn:
- What KIP's to track
- Tips to improve your hyper-casual creatives
- How to analyze test results
3. Building out your hyper-casual game and soft launching
With a marketable game in hand, this class guides you through the essential steps of building it out. We'll cover adding depth, optimizing for playtime and retention, and preparing for a successful soft launch. In this video, you will learn:
- Tips to build out your game
- How to optimize based on data
- Prepare for soft launch
4. Globally launching your hyper-casual game
Ready to launch your hyper-casual game? Building on the foundation of soft launch, this class reveals the key ingredients for a successful global launch, including three effective strategies specifically designed for hyper-casual games. In this video, you will learn:
- 3 launch strategies for your hyper-casual game
- Using playable ad creatives at global launch
- Publishing routes